1. What is Pluff?

Pluff or “protein fluff” is the first whipped high-protein dessert made with Greek yogurt, heavy cream, and whey protein isolate. It’s light, mousse-like, and indulgent—with over 20g of protein per serving. Pluff aims to be the first ready-to-eat protein fluff. Think dessert meets fitness fuel.

2. Is Pluff a yogurt or a dessert?

Pluff is in its own category—it's a whipped protein dessert. While it starts with Greek yogurt, it’s whipped and blended with cream and protein to create a mousse-like texture that’s far more indulgent than traditional yogurt.

3. How much protein is in each serving of Pluff?

Each 4oz serving of Pluff contains between 17g to 25g of protein, depending on the flavor.

4. Is Pluff gluten-free?

Yes! All most all Pluff flavors are completely gluten-free (except cookies & dreams), making them a safe option for those with gluten sensitivities or celiac disease.

5. Does Pluff contain added sugar?

Pluff is low in sugar, using a combination of natural sweeteners like stevia, cane sugar and allulose to keep things sweet without the spike.

6. Where can I buy Pluff?

Pluff is currently pre-launch and will be available for pre-order on our website at www.pluffprotein.com. We will be launching soon in select retailers and fitness locations.

7. Does Pluff need to be refrigerated?

Yes. Pluff is a dairy-based product and must be kept refrigerated to maintain freshness and texture.

8. What makes Pluff different from other high-protein snacks?

Unlike chalky bars or gritty shakes, Pluff offers a smooth, whipped dessert experience with indulgent flavors and high protein content—no compromise on taste or nutrition.

9. Is Pluff good after a workout?

Absolutely. With up to 25g of protein and minimal sugar, Pluff is the perfect post-workout snack to help repair and refuel your muscles—without tasting like a supplement.

10. Can I eat Pluff if I’m lactose intolerant?

Pluff contains dairy from Greek yogurt and whey protein. While it’s lower in lactose than milk, it may not be suitable for those with severe lactose intolerance.

11. Is Pluff keto-friendly?

Some flavors of Pluff are keto-friendly or low-carb, depending on your personal macros. Check the nutrition label for exact carb content.

12. How long does Pluff last in the fridge?

Each cup of Pluff stays fresh for up to 3 weeks when kept properly refrigerated. Be sure to check the “Best By” date on the packaging.