Hi, I’m Dylan — the founder and Chief Dessert Officer of Pluff.
I started Pluff because I believe indulgence and nutrition shouldn’t be at odds with each other. As someone who’s always been passionate about fitness, I constantly found myself searching for something sweet that actually satisfied my cravings without making me feel like I was compromising my goals. Most “healthy desserts” either tasted like chalk…or they were just another yogurt cup pretending to be dessert.
So I decided to build something different.
Meet the Chief Dessert Officer
My background might not look like a traditional food founder. I grew up in St. Lucia, played Division I tennis at Howard University, worked in investment banking at JPMorgan, and later attended Harvard Business School.
But through all those experiences, one thing stayed constant: my love for fitness, entrepreneurship, and building things that bring people joy.
My Story
Our mission at Pluff is to make every day cheat day.
Our brand isn’t just about protein numbers or macros. It’s about creating a world where indulgence feels fun and not functional — where dessert can be both delicious and nourishing, and where our community feels like they’re part of something special.
Welcome to the world of Pluff!